Style Theory, a Singaporean circular fashion platform, has embraced these loops by enabling consumers to rent or buy pre-owned designer items. Clothes that would otherwise contribute to waste can now deliver value to Style Theory and its consumers by being:
Reused: A second-hand marketplace by Style Theory allows pre-loved designer clothes and bags to be reused by consumers, either as short-term leases or long-term purchases.
Returned: Through a partnership with WeWork, Style Theory users can collect and return rented garments at convenient collection points. Their redesigned garment folder bags are equally reusable and returnable, providing consumers with a waste-free package to transport their garments to and fro.
Recycled: Unused garments are also donated to fashion students for school projects as part of an upcycling initiative, or passed to Greensquare for textile recycling.
Repaired: Style Theory offers restoration services for designer bags, prolonging their lifetimes and reducing waste.
