Let’s say you’re a product manager, innovation coach, team leader, or even a start-up founder. And you’ve come up with an amazing new product or service. So, you assemble a motivated team to pitch this raw idea to them.
They love it.
With everyone on the same boat, your team gathers around the drawing table to make things tangible. You will, of course, need resources and a project designed to bring your idea to life. So you plan a thorough presentation for stakeholders and investors.
Guess what? They love it too.
Things are looking up. With the resources, and a one-year deadline, this project is bound to be an idea no-more. As time goes by, you see how ideas take shape.. The first version of your product or service has been born, and it is just as you all imagined.
Your team loves it.
Your team puts their efforts into a full-fledged online and in-store campaign to launch your product. After a long time of work and commitment, your idea is ready to be put in front of consumers.
Week 1: Business seems a bit slow. The weather might’ve influenced the sales.
Week 3: Budget expansion. We should’ve spent more resources on our marketing.
Week 5: We have 30 conversions and subscribers. What do these numbers mean?
Week 6: After some tough meetings, you’re forced to pull the plug. It’s simply not what your stakeholders and investors expected.