When preparing to launch healthcare innovations and setting up go-to-market strategies, going beyond your internal team and their assumptions is crucial. By involving customers/patients or healthcare professionals, and using evidence-based launch tactics, you improve the speed, effectiveness and efficiency of your go-to-market strategy. Multiple tests and validations should be performed to observe and measure real behaviors, so as to inform and remove risk from activation tactics.
Below are three ways you can validate your launch tactics, focused on maximizing learnings in minimal timeframe.
We apply the tactics on a hypothetical case: launching a new male birth control pill with a subscription business model.