The foundation of their work is the power of JEDI. Sounds intergalactic, but it’s really an acronym for Justice, Equity, Diversity and Inclusion, the crucial drivers behind achieving meaningful change and impact.
It’s all about starting and driving a conversation through brands and campaigns, challenging the idea of what “normal” is by making it more diverse, and creating positive impact for society and the people in it. Realizing that one size does not fit all is the first step. It’s not just the right thing to do: it’s also good for business. It’s the only way to create relevant products, achieve meaningful innovation, attract talent, and communicate authentically with customers.
