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Designing experiments to alleviate behavioral biases in innovation

admin by admin
January 4, 2022
in innovation
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Designing experiments to alleviate behavioral biases in innovation
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Experimentation is a key component of any innovation validation track, regardless of industry, goal, and even budgets. The goal of experimentation is to validate or (in)validate assumptions that we have about the task at hand – be it a new concept, a consumer segment, or a business model. Innovation validation helps lower the risk of our innovation processes, and allows for informed decision making as we move forward.

The post Designing experiments to alleviate behavioral biases in innovation appeared first on Board of Innovation.




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