Not everything can be replaced via digital channels. (E.g. Virtual conferences are rarely a decent substitute for offline networking.) Conducting a sales meeting via video is efficient, but to your customer, it’s just not the same as waking up extra early and spending a day in traffic to meet in-person. There is value in this physical investment of time and “sacrifice” that can mean the difference between a lost sale or a fruitful, long-standing business relationship.
There is good news, however. Globally, businesses are experimenting with new formats to build trust and create meaningful remote connections. The best experiments will be copied between industries, businesses will adapt new ways to create high value interactions, and these changes may have a meaningful impact on future business models well beyond this unforeseen period of crisis.
We hope this outlined some key points of consideration, and will help you refine the way your industry merges virtual world tech, while keeping that “personal” connection. Let us know what worked for you!