While toys-as-a-services are still fairly niche, this business model approach is already very familiar in many industrial contexts. The party who “owns” an asset will make decisions about what happens after a product has been used and potentially what needs to happen in the next stage of the life cycle. Assets made available under a service model, are more likely to be taken back, refurbished or be recycled.
Further adoption of this model in the consumer space is recommended. However, many bottlenecks still exist. For example, the rise of monthly subscription services has already created a backlash. Many consumers and families are seeing too many different service providers, all with their own support channels, payment policies, and so on. At some point, the bundling of subscription services for families could take a cue from facility management service in a b2b context. In that model, a single service provider takes care of multiple assets.