Understanding how medical biases work will help you spot them, and spotting them will help minimize the effects of human assumptions when designing new medical solutions.
Recognizing biases in the healthcare innovation process is fundamental to getting outputs that are more accurate at solving the challenge you set out to solve, leading to more objective decision making, instead of emotional or instinctive action-taking.
Understanding the behavioral biases of your patients and customers is the key to ensuring that your solutions and interventions prompt healthy decision-making.
Understanding them will help increase the success of your solutions and interventions because it enables you to design for biased, irrational, and emotional human behavior.
