What is food innovation in Asia? Food innovation is the development and commoditization of new food products, processes, and services. Few areas of innovation are as far-reaching as food, and as the recent McDonald’s BTS phenomenon shows, food innovation doesn’t even need to be about food.
Nowhere is food innovation as imperative as the world’s fastest-changing food market: Asia. Significant population growth, fast-changing consumer requirements, and climate change challenges will impact every aspect of the food industry, from early-life nutrition to chronic disease awareness. So how can food and beverage companies innovate for this fast-changing, fast-growing market?
Here are 4 food trends and 6 different types of innovation in Asia that large companies and startups alike can harness.
